Group Learning with MVS




A New Virtual Marketing Course for Photographers

Beginning January 2022, Mary Virginia Swanson, in concert with La Luz Workshops, will offer online learning opportunities for photographers designed to provide a strong foundation for effectively presenting your work to targeted audiences in our post-pandemic world in person, in print, and on social media.

This online course is comprised of three related components, each with separate registration:

1)  Six Core Lectures      


Presented by Mary Virginia Swanson

Saturday mornings, 11:00 am – 2:00 pm EST


  • Who Buys Photographs?

  • Marketing Your Work

  • Selling Your Photographs

  • Exhibition Opportunities

  • Publication Opportunities

  • Long-Term Projects


A series of deeply researched, timely topics presented in richly illustrated lectures; video recordings available for private re-broadcast by registered participants.


2)  Six Applied Study Seminars      


With MVS & Fourteen Special Guests

Live Zoom discussions every other

Saturday 11:00 am – 3:00 pm EST


Participants in the Core Lecture Series have the option to join Ms. Swanson and her industry experts as they expand on content presented in her previous week’s Core Lecture.


Discussion includes research methodologies, industry standards, presentation skills and protocols necessary to share your projects with professionals in a meaningful manner; sessions not recorded.


*Members of the Society for Photographic Education (SPE) are eligible to receive a 10% discount on the above components.

3)  Small Group Project Reviews (limited to 8 participants per Group)


Participants of both Core Lectures & Applied Study Seminars may apply for Small Group Project Reviews with Ms. Swanson and selected Guest Reviewers.


Project Reviews will offer an opportunity to receive personalized advice on topics such as funding opportunities, editing your work, planning your marketing presence, targeting sales markets, exhibition venues and publishers, and related topics of importance to you.


  • Schedule and registration information will be released in March 2020

  • Zoom sessions will begin in late Spring 2022

  • All participants are encouraged to observe sessions when not presenting themselves

  • Participants will receive a video recording of their individual session (30 minutes)


For Details & Registration Visit:

Open Information Sessions


To learn more about this new course, Mary Virginia Swanson will host informational sessions that all are welcome to join:


SATURDAY, November 20: 11:00 AM (US Eastern Time) | 3:00 PM (London UTC +0) | 8:30 PM (Mumbai UTC +5:30)

SATURDAY, December 11: 9:00 PM (US Eastern Time) | SUNDAY December 12: 11:00 AM (Tokyo UTC +9 ) | 1:00 PM (Sydney UTC +11)


If you would like to attend an Information Session or have any questions about this Educational Series please reach out to:

Calendar for Core Lectures & Applied Study Seminars


Who Buys Photographs?

Lecture with Mary Virginia Swanson

Kate Anderson, Art Consultant, Boston, and Douglas Marshall, Marshall Contemporary, Los Angeles.

Marketing Your Work in a Post-Pandemic World

Lecture with Mary Virginia Swanson

Allison V. Smith, Editorial/Fine Art Photographer, Dallas, and Jane Yeomans, Photo Editor, Bloomberg Business Week, NYC.


The Business of Selling Your Photographs

Lecture with Mary Virginia Swanson

Arnika Dawkins, Arnika Dawkins Gallery and AIPAD Board Member, Atlanta, and Jess T. Dugan, Artist/Educator, St. Louis, Missouri.



Making the Most of Your Exhibitions Opportunities

Lecture with Mary Virginia Swanson

Laura Blereau, Curator and Coordinator of Academic Programming, Newcomb Museum of Art at Tulane University, New Orleans, and Kathy Dowell, Director, Arts and Humanities Programming, Exhibits USA, Mid-America Arts Alliance, Kansas City, Missouri. 



Making the Most of Your Publication Opportunities

Lecture with Mary Virginia Swanson

Joan Brookbank, Literary Agent and Book Publishing Advisor, Joan Brookbank Projects, NYC; Darius Himes, Founder, Radius Books and coauthor with MVS of “Publish Your Photography Book,” International Head of Photography at Christie’s, NYC; and Alejandro Cartegena, Photographer / Self-Publisher and Co-Editor, Monterrey, Mexico.



Sustaining Your Long-Term Photography Project

Lecture with Mary Virginia Swanson

Cig Harvey, Visual Artist/Educator, Rockport, Maine; Louie Palu, Documentary Photographer and Filmmaker, Washington, DC; and Wendel White, Photographer/Professor, Stockton University, Galloway Township, New Jersey.

Upcoming Events

After decades of presenting lectures at industry events and teaching immersive in-person workshops, Mary Virginia has adapted her learning options to occur in the online environment during the current public health crisis.


She is deep in research, updating her content to reflect the changes in our industry.


Mary Virginia Swanson is the greatest. Her knowledge, which she so generously shares, and her “you go girl” encouragement consistently move me and my work ahead by giant leaps. I have never known anyone in the photo world who did not know and respect her. She has a unique way of bringing the right combination of people together. My recommendation: take her workshops, work with her, get to know her, you will never regret it.