Sat, Oct 03 | The Print Center

WEBINAR - The Long Term Personal Project: From Concept to Audience

When an idea for a project becomes clear and the passion to produce new work takes hold, an artist begins a unique journey unlike any other. Understanding your desired audience and the impact of your project are critical to achieving the expectations and results you desire.
Registration is Closed
WEBINAR - The Long Term Personal Project: From Concept to Audience

Time & Location

Oct 03, 2020, 1:00 PM – 5:30 PM EDT
The Print Center

About the Event

Limited to 100 participants – presented on Zoom

In this webinar, Mary Virginia Swanson  will lead participants through the essential steps of thorough research  and wise decision-making to create work that is authentic in both its  creation and presentation with the strongest possibility of sponsorship,  exhibition and publication.

Topics include:

  • Developing project concept and defining audience.
  • Identifying/establishing relationships with sponsors, collaborators and venues.
  • Researching/testing production materials appropriate to desired audience.
  • Defining marketing strategies to share work in production with industry professionals.
  • Expanding presence to print, web and social media platforms through which to share the project content.

Swanson will share relevant examples of project promotional materials from her library.

WHO IS ELIGIBLE TO ATTEND:  Photographers who have  identified a project topic or have begun production on a project that  they hope to share with larger audience.

COST $50 non-members/$25 members

To verify membership and receive a discount code, email Mikaela Hawk at

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