The journey to bring your completed project to book form can take many paths: utilizing “print-on-demand” technology, working closely with an experienced team of publishing professionals and choosing to self-publish and/or produce your book in small or limited editions. Depending on the role of a publication in your artistic practice, there is much to consider well in advance of making decisions.

In this richly illustrated “big picture” presentation, Mary Virginia Swanson will explore the differences and similarities between seeking and securing a traditional publisher for your work vs. assuming all aspects of self-publish your book project. This presentation will cover the pros and cons of different approaches, advice on gaining knowledge surrounding production options, maximizing book launch, marketing timelines and critical resources to help bring your book to its ideal audience. Time will be allocated for Q&A with attendees.