Mary Virginia Swanson on her upcoming online marketing course for photographers through La Luz Workshops (begins 1/8/22).


Further details under Group Learning.

Mary Virginia Swanson


Mary Virginia Swanson has spent her career helping artists find the strengths in their work, identify appreciative audiences, and present their work in an informed, professional manner.  


Unique among authorities in our field, Swanson’s in-depth knowledge, professional reputation and relationships throughout our industry offer a broad range of perspectives on both the making and marketing of photo-based work. 

Her private mentoring, online group learning lectures, in-depth workshops, and Master Class Retreats have proven to aid photographers in moving their careers to the next level. 

Group Learing

Join my upcoming Educational Series

Private Mentoring

Book a private consultation with MVS


Purchase Publish Your Photography Book


MVS lectures, workshops, and industry events


I recently faced a career opportunity new to me. Mary Virginia was my first phone call. With laser-like precision, a passion for the possible and a warm heart, she gave me an action plan to follow. Prior to every consultation with me, she had researched my situation, and prepared key information, guidance and insight. Leading up to an important meeting, she coached me on what I might be asked, what I need to know, and the right questions I need to ask. Thanks to her mentoring, I walked in fully prepared and confident. I left with the commitment of a major institution to create an archive for my life’s work. I have immense gratitude for Mary Virginia Swanson and her unique role in supporting me in this process.

Upcoming Events

  • 2022 | Finding Your Audience: An Introduction to Marketing Your Photographs  |  La Luz Workshops (Online)
    2022 | Finding Your Audience: An Introduction to Marketing Your Photographs | La Luz Workshops (Online)
    Online Educational Series
    Jan 08, 2022, 11:00 AM – Apr 02, 2022, 2:00 PM
    Online Educational Series
    A comprehensive 12-week online educational series for photographers to gain a working knowledge of topics of critical importance to their creative practices. Participants will meet Saturdays and will be guided through essential research and business practices to succeed in our post-pandemic world.

Upcoming Events

For upcoming deadlines and other industry announcements follow @maryvirginiaswanson.