Overview
Schedule
Special Guests and Activities
Accomodation / Travel
Fees / Application Procedure
About Tucson

OVERVIEW

COURSE CONTENT

This workshop will provide participants with an overview of the fine art photography market and how one can effectively target galleries, collections and publishers most likely to respond to their work.  An understanding of presenting work to industry professionals via competitions and portfolio review events, as well as the value of attending Gallery Expos will be discussed.  Examples of successful promotional tools in print and online with be shared. Ms. Swanson will bring an extensive library of reference materials and examples of successful self-promotion to the Workshop.

SPECIAL GUESTS AND ACTIVITIES:

On Friday afternoon, we have scheduled a special "Print Viewing" at the Center for Creative Photography on the University of Arizona Campus. . On Saturday afternoon, artists Lisa M. Robinson and Ken Rosenthal will visit the workshop and lecture n their work and their careers. Following Lisa and Ken's presentations, we will visit Etherton Gallery located two blocks from the workshop location.
NOTE: Following the conclusion of the workshop on Sunday afternoon November 9th from 1:00-5:00 p.m., Lisa and Ken will be offering a special studio visit to a limited number of workshop participants. To learn more, ____________


WHO SHOULD ATTEND

This marketing workshop is an ideal for photographers wishing to gain a broader understanding of the process of promoting their work toward print sales and publication.  If you have yet completed a body of work, gaining insights on the industry at this stage is encouraged. If you have begun marketing your photographs, but wish to gain Ms. Swanson's perspective on new and emerging markets, this workshop will be of value.

COURSE REGISTRATION 

Registration is accepted on a first-come, first-served basis.  No portfolio submission is required for admission. Please fill out the application form to register.

PORTFOLIO REVIEWS

All participants may bring a selection of work to informally share with Ms. Swanson and the group. Presentation of your work is not required.

OPTIONAL CONSULTATION SESSIONS:

Ms. Swanson will offer a limited number of one-hour consultation sessions to workshop participants at a special rate of $200. Reservations accepted on a first-come, first-served basis once registration in the workshop is confirmed. This rate is applicable only in conjunction with the workshop.

HOW TO PREPARE FOR THE WORKSHOP

Once you have registered for the course you will receive a comprehensive letter from Ms. Swanson indicating ways you can begin to raise your awareness of topics to be presented. 


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SCHEDULE

DATES/LOCATION

The workshop will begin on at 9:00 a.m. on FRIDAY, November 6th, and end at 4 p.m. on SUNDAY, November 9th.  The workshop will be held at the Meckler Photography Studio in downtown Tucson, 121 South 4th Avenue, one-half block below Broadway.

Particants are encouraged to arrive in Tucson on Thursday evening or earlier, as we will begin promptly at 9:00 a.m. on Friday. If you plan to take advantage of optional sessions with Ms Swanson, Kate Breakey and / or Ken Rosenthal, please make travel plans accordingly. See Special Guests and Activities for more information on these additional offers.

We will be meeting in the classroom in the mornings, working through lunch, with guests and site visits in the afternoons. Please note that we will facilitate ordering and delivering to the workshop a no-host lunch each day.

WORKSHOP SCHEDULE:

Optional: Thursday, November 6th:
Morning Studio Visit with Kate Breakey (See Special Guests and Activities)

Friday, November 7th:
Marketing Workshop starts at 9:00 AM
On Friday afternoon we will go as a group for a special "Print Viewing" to the Center for Creative Photography (www.creativephotography.org) followed by visiting the current exhibit : Human Interest: Photoessays from the Collection .

Saturday, November 8th:
Marketing Workshop starts at 9:00 AM - 5 PM
In the afternoon photographer Ken Rosenthal (www.kenrosenthal.com) will present a lecture to our group on “The Business of Being An Artist" . Afterwards we will walk two blocks to the Etherton Gallery (www.ethertongallery.com) for a behind-the-scenes visit to this noted photography gallery and discussion with staff members.

Sunday, November 9th :
Marketing Workshop starts at 9:00 AM - 5 PM

Optional : Monday, March 12th :
One hour private consultation sessions with Mary Virginia Swanson.

Optional : Monday, March 12th :
Afternoon Studio Visit with Ken Rosenthal (See Special Guests and Activities)

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SPECIAL GUESTS AND ACTIVITIES

Special studio visit with LISA M. ROBINSON and KEN ROSENTHAL 

Join artists Lisa M. Robinson and Ken Rosenthal for a special session at their work/live space discussing the balance of creativity and marketing within one's life as an artist.

The session will begin in their studio space and continue through to their office, emphasizing how space determination can bring positive energy and results to both the creative and business sides of one's career.

Each will discus their working methodology, show exhibition prints and share their effective marketing materials with participants.

Location:  Kate Breakey Studio in NW Tucson (1/2 hour driving time from downtown Tucson).Carpools will be arranged or transportation provided.
Date : March 8th, 2007 (10 AM - 1 PM)
Fee: $85.00.

About LISA M. ROBINSON:

Kate Breakey has gained international recognition for her large-scale richly hand-colored photographs.  Since 1980, her work has appeared in more than 56 one-person exhibitions and in over 50 group exhibitions in the United States, Australia, Japan, New Zealand and France. A native of South Australia, Kate moved to Austin, Texas in 1988.  She completed a Master of Fine Art Degree at the University of Texas in 1991 where she also taught Photography in the Department of Art and Art history until 1997.  In 1999 she relocated to Tucson Arizona.

Breakey’s work is held in many public collections, including The Australian National Gallery in Canberra, the Center for Creative Photography in Tucson, Museum of Photographic Arts in San Diego, and in Texas, The Austin Museum of Art, the Museum of Fine Arts in Houston and the Wittliff Gallery of Southwestern & Mexican Photography at the Texas State University – San Marcos. In 2004 she received the ‘Photographer of the Year” Award from the Houston Center for Photography.

In 2001, the first monograph on Breakey’s work was published by the University of Texas Press. It contains 81 color images from her ongoing ‘Small Deaths’ series, with a foreword by noted art critic A.D. Coleman.    Her second book, Flowers/Birds, (Eastland Books) was published in March 2003; both titles will be available during the workshop at Etherton Gallery. 

Examples of Breakey’s recent work can be viewed at:
www.katebreakey.com
Etherton Gallery
Stephen L .Clark Gallery


Studio visit with KEN ROSENTHAL

Meet with Ken at his studio in Tucson for darkroom demonstrations and print viewing. Participants may bring up to 10 examples of their work for a technical discussion.

Location:  Ken Rosenthal Studio. Carpools will be arranged or transportation provided.
Date : March 12th, 2007 (1-5 PM)
Fee: $110.
Space is limited.

About Ken Rosenthal:

Ken Rosenthal grew up in Los Angeles, and earned his BA in photography from the University of Southern California. After graduating he lived in NY for a year and worked for Arnold Newman as his printer. The following year he moved to Chicago, where he received his MFA from the School of the Art Institute of Chicago. In 2001, after working in a digital service bureau for six years, Ken opened his studio in Tucson, Arizona. 

Since first pursuing a career in fine art photography in late 2001 his work has been featured in more than 100 solo and group exhibitions. Over the past year he has donated editions of his prints to the Print Collector’s Programs of The Center for Photographic Art, Texas Photographic Society, and Blue Sky Gallery. In January 2006 an exhibition of his latest series, A Dream Half Remembered, opened at the Griffin Museum of Photography in Winchester, MA. This summer large scale solo exhibitions of his work were held at Dolby Chadwick Gallery in San Francisoo, and in Buenos Aires as part of Festival de la Luz ‘06. This November a solo exhibition of his work opens at Espacio Foto in MONTEVIDEO URUGUAY. His first monograph will be published as part of the Wittliff Gallery Series by the University of Texas Press.  

Ken’s artwork is represented by ten galleries nationally, including Clamp Art (NY); Etherton Gallery (Tucson); Michael Dawson Gallery (LA); Watermark Fine Art (Houston); Gerald Peters Gallery (Santa Fe). Rosenthal’s photographs are in many public and private collections internationally including The George Eastman House; Museum of Fine Arts, Houston; Art Institute of Chicago; Santa Barbara Museum of Art; Worcester Art Museum; Portland Art Museum; National Portrait Gallery, London; Smithsonian National Portrait Gallery; and the Wittliff Gallery of Southwest and Mexican Photography which recently established a major collection of his work. He will be opening an exhibition at the Etherton Gallery in March 2007, THE EPHEMERAL MOMENT featuring works from Ken Rosenthal, Mark Klett, William Lesch, March 20 - June 2, 2007.
.

Ken's work can be viewed at www.kenrosenthal.com

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ACCOMODATION / TRAVEL

TRAVEL TO TUCSON:

TUCSON (TUS) is the closest airport and is serviced by all airlines, including Southwest and JetBlue (from JFK only).  Downtown Tucson is about 20 minutes from the airport.
If possible you are encouraged to fly directly into Tucson.  The workshop location and nearby hotels should not be more than a $15.00 or $20.00 cab ride.

PHOENIX (PHX) airport sometimes offers cheaper fares but keep in mind it is 1-1/2 hours north of Tucson.  The Arizona Shuttle (1-800-888-2749) (www.arizonashuttle.com) runs a bus from the Phoenix airport to several locations in Tucson, but none are right at hotels; a cab would need to be called from the drop off location. If booked well in advance the fare is $40 round trip.

DRIVING:   Tucson is on 1-10, approximately 100 miles south of Phoenix.  As a point of reference, if coming from Los Angeles, San Diego or Albuquerque the driving time if traveling on Interstate Highways is 7 to 8 hours. 

ACCOMODATIONS:

Downtown Tucson and the nearby neighborhoods offer a wide range of housing options, from classic southwestern-style bed and breakfasts, to The Hotel Arizona as traditional hotels.   As the workshop is held during what is considered the start of the winter-visitor season, you are encouraged to secure lodging as soon as possible.

HOTEL WITHIN WALKING DISTANCE

For your convenience we have blocked a number of of rooms beginning at $89.00 / a night + tax at The Hotel Arizona in downtown Tucson, which is within walking distance of the workshop location. When booking a room at this hotel, please reference Mary Virginia Swanson Spring Workshop to obtain the discount rate.

The Hotel Arizona : www.thehotelarizona.com ; Phone: 800.845.4596
181 West Broadway
Tucson, AZ 85701

The Hotel Arizona is a short 7 blocks walk from the Workshop location (0.4miles), it is a traditional hotel with all the amenities one would expect: restaurant on site, heated pool, internet access, television, parking, spacious desk area.

IMPORTANT NOTICE: Please make your reservations prior to February 9th, 2007 as our block reservation will expire after this cutoff date.

BED & BREAKFAST WITHIN WALKING DISTANCE

Bed & Breakfast lodging is also within walking distance of the workshop; they do not accept block reservations so you must book independently.

The El Presidio (website) is a well known lodging facility with four (4) rooms, a longer walk (0.9 miles) away from the workshop. Phone: (520) 623-6151; Address: 297 North Main Avenue, Tucson, AZ 85701.

A more expensive choice would be The Royal Elizabeth Bed and Breakfast, (website) still walking distance (0.5 miles) away. Phone: (877)-670-9022; Address: 204 Scott Avenue, Tucson, AZ 85701

HOTELS WITHIN SHORT DRIVING DISTANCE

Both of these hotels are on the edge of the University of Arizona Campus, an 8 to 10 minute drive from the workshop location:

Short driving distance near the I-10 freeway and St. Mary's is the Inn Suites (website), with very reasonable rates, Phone: 520.622.3000 or 877.446.6589, Address: 475 N Granada Avenue Tucson, Arizona 85701

Close but not walking distance, near the University of Arizona campus are the Marriott University Park (website) , Phone : (520) 792-4100, Address: 880 East Second Street, Tucson AZ , 85719

The Sheraton Four Points (website) is a bit further away, Phone: (520) 327-7341. Address: 1900 East Speedway, Tucson AZ, 85719. 

and

For those of you wanting an unique but costly hotel, a stay at the Arizona Inn (website) is always memorable. Phone : (800) 933-1093. Address: 2200 East Elm Street, Tucson AZ, 85719.

If you have any questions about lodging, please do not hesitate to ask, (email Beth Ledner beth@mvswanson.com).  Tucson is quite spread out and we encourage you to stay in or near downtown, rather than at an airport hotel, or hotels on the east or northwest side of town to avoid traffic and be with us at the start of each day’s session.

If renting a car, street parking is available at the Meckler Studio on 4th Avenue.

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FEES/ APPLICATION PROCEDURE

Download the application form here:
SPRING 2007 MARKETING WORKSHOP APPLICATION

FEE FOR MARKETING WORKSHOP : $700.00
This amount includes the workshop fee and the THE BUSINESS OF PHOTOGRAPHY: PRINCIPLES AND PRACTICES by Mary Virginia Swanson. Complimentary coffee and beverages throughout the Marketing Workshop will be available.

APPLICATION PROCEDURE

A non-refundable deposit of $100.00 is required by February 15th , final payment due by March 1st.
If you wish to book optional consultation session with Ms. Swanson (Monday) and/or studio visits with Kate Breakey (Thursday morning) and/or Ken Rosenthal (Monday afternoon) , please indicate your choice(s) on the Application Form (downloadable PDF document)

PAYMENT
Payment can be made by a personal check, money order or Credit Card. Payment instructions are provided on your Application Form (downloadable PDF document).

CANCELLATION POLICY
If you cancel :
- before or on February 15th : All your payment except your $100.00 deposit ($600) will be refunded.
- between February 15th and March 1st: 50% of your payment , less $100.00, ($300) deposit will be refunded unless space can be filled.
- after March 5th: No refund will be issued unless space is filled. The $100.00 deposit will be retained.

We reserve the right to cancel the workshop if unforeseen circumstances occur that would prevent Ms. Swanson from teaching. If the workshop is cancelled for any reason we will return of your workshop fee including deposit; any travel or accomodation deposits paid will not be our responsibility. Therefore, for your own protection we recommend that you purchase refundable tickets with trip cancellation insurance.
We reserve the right to alter the Workshop schedule, substitute special guests if necessary, and will inform you of changes to the best of our ability.


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ABOUT TUCSON

Spring weather in Tucson is quite pleasant, tempetatures ranging between 80-90 degrees Farenheit and mostly dry . Night can be cool in the 50's so plan on "layering" your clothing.

There are many unique attractions to visit in Tucson as well as throughout Southern Arizona.

Downtown you will find the Barrio Historico, located near 100 South Stone Avenue, (Between Interstate 10 and Stone Avenue, Cushing and 17th Street). This district was once considered the Mexican-American side of Tucson. It has been called Barrio Viejo or Barrio Libre since its Mexican inhabitants were more or less free to follow their own laws in the old days. That has changed, but the area has preserved its distinctly Mexican flavor with flat-roofed adobe (mud-brick) houses and roofs made from saguaro ribs and packed dirt (providing great insulation in the extreme Tucson climate). Some of Tucson's oldest structures can be found here and many of them nicely restored. Since most have been converted into private homes or offices, your visit will have to be confined to the exteriors.

Tucson Museum of Art and Historic Block encompasses an entire city block in historic downtown, and features original and traveling exhibitions focusing on Art of the Americas, Art of the American West, and Modern and Contemporary Art as well as tours, education programs, Art School, and Museum Shop to delight and educate visitors. The Tucson Museum of Art serves the city and surrounding regions and is committed to broadening public access to the arts, enriching daily life.
Just a few blocks away from our workshop, the address is : 140 North Main Avenue.
The VIRGIN, SAINTS and ANGELS South American Paintings 1600-1825 from the Thoma Collection exhibition will be shown from January 20 - April 29, 2007.

The Arizona-Sonora Desert Museum is set in 100-acres of the Sonoran Desert. This museum also doubles as a wildlife zoo and botanical garden. Walk more than two miles of paths and get acquainted with the more than 300 desert denizens including javelinas, scorpions, bighorn sheep, rattlesnakes and mountain lions. The natural surroundings also support more than 1,300 species of plants native to the Sonoran Desert, which extends from Arizona down to the Gulf of California in Mexico. The entry fee is $12. Address: 2021 North Kinney Road; (520) 883-2702.

Saguaro National Park - Split into two locations, east and west of Tucson, this national park protects a large concentration of saguaro cactus. The giant saguaro cactus is only found in the Sonoran Desert, which extends from southern Arizona down into northwestern Mexico. Mature saguaros can live more than 200 years, but don't get their first arm until they are at least 50-years-old. Scenic drives, hiking and interpretive programs lead the list of things to do at this popular park. The entry fee is $10/car for 7 days. Rincon Mountain District; 3693 South Old Spanish Trail; (520) 733-5153. Tucson Mountain District; 2700 North Kinney Road; (520) 733-5158 Headquarters.


Visitor's websites for Tucson:

Metropolitan Tucson Convention & Visitors Bureau : http://www.visittucson.org
Arizona Central : http://www.azcentral.com
Virtual Tucson Magazine : http://www.virtualtucsonmagazine.com



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